Movies is one of the most important marketing platforms in our time. Jakob Herold tells the story about famous watches, in the fight for attention against James Bond, Sylvester Stallone and Tom Cruise.

An old anecdote tells that the designer Alec Issigonis developed the Morris Mascot on a napkin during a visti to a restaurent. Those times are over - modern cars are today designed in computers, and when the designers are done with their virtual 3D-models