December issue 2004
click here to read the article :: 1.6 MB
Movies on time
Movies is one of the most important marketing platforms in our time. Jakob Herold tells the story about famous watches, in the fight for attention against James Bond, Sylvester Stallone and Tom Cruise.
March issue 2004
click here to read the article :: 4.3 MB
Lamborghini - thoroughbred futurism
It all started with a defective clutch - and developed into a showdown between the two local rivals Ferruccio Lamborghini and Enzo Ferrari. Jakob Herold tells the story about the legendary Lamborghini-sports cars from Sant'Agata Bolognese.
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