April issue 2005
click here to read the article :: 1.2 MB
Nike runs with the future
In Nike's large scale vision of the future - Nike EyeD, we are in a not so distant future, where computer freaks and amateur-gymnast battles on equal terms with top fit super-athletes.
December issue 2004
click here to read the article :: 1.6 MB
Movies on time
Movies is one of the most important marketing platforms in our time. Jakob Herold tells the story about famous watches, in the fight for attention against James Bond, Sylvester Stallone and Tom Cruise.
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